With a strong focus on developing impactful social strategies, my professional journey has endowed me with a diverse skill set that aligns me with trending topics and modern social trends. As the Digital Creative Director at Hampden, I spearheaded the social channels with to be more engaging and modern. Collaborating closely with our Meta, TikTok, and Digital Marketing teams, I orchestrated the creation of unique social and video content for both organic and paid media. We produced engaging series featuring our staff, leveraging humor and creativity to build familiarity and trust within our community.
At Verizon Media, I continued to push the boundaries of creative content by innovating and conceptualizing series tailored to generational audiences. My role involved overseeing high-profile shoots and ensuring flawless execution, highlighting my organizational prowess and ability to produce visually compelling content. My tenure as a Senior Photographer at Barneys New York further solidified my expertise in visual storytelling and meticulous attention to detail, as I developed and maintained high standards for e-commerce photography.
Through these experiences, I have honed my ability to craft and implement social strategies that resonate with diverse audiences, foster community engagement, and drive brand loyalty.
